The Department of Cross-Cultural and Regional Studies at the Faculty of Humanities, University of Copenhagen, Denmark, invites applications for a 3-year PhD scholarship on value creation and the secularization of Buddhist practices in the corporate world.
The project is expected to begin on February 1, 2016 or as soon as possible thereafter. The PhD position is opened in the framework of the research project Buddhism, Business and Believers, which is funded by the Danish Council for Independent Research | Humanities. The principal investigator of the project is Associate Professor Trine Brox.
Description of the project
Corporate Buddhism - Secularized Buddhist practices and value creation in the corporate world
The global spread of mindfulness, a contemporary and more palatable offshoot of Buddhism, not only among a general public but also among corporations, attests to the conceived benefits that Buddhism mediates within various spheres - both public and private. Holistic approaches such as ‘company karma’ (Hildebrandt & Stadil 2007) are being advocated in the work place directed at both consumers and employees, while also mediating the idea that Buddhist-related services benefit business through a more ethical and profitable way.
Acknowledging that the question of value has transgressed previous boundaries by integrating consumption with the personal self within both work and private life (Lazzarato 2004; Thrift 2007; Reisinger 2013), the study will ask into how corporations utilize spiritual methods and images in their multi-stakeholder management: How are businesses integrating aspects of Buddhism into their corporate practices? And in doing so, in which ways does Buddhism mediate value within corporate practices which aim to optimize the value and effectiveness of goods and services?
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